BA curriculum

• The 1st year curriculum is the same for all BA programs and introduces the college students to the following sciences: Accounting, Business Computing, Business French, Business Law, Communication, Economics, Human Resource Management, Management, Organizational Behavior and Statistics.

• The 2nd college year continues the lectures of Communication, Management and Economics, but adds new subjects such as Business and Society Change Management, Consumer Behavior, European Business, International Money and Banking, Marketing and Marketing Research. Starting from the 2nd academic year some of the subjects are taught in French: Communication (3rd semester), Direct Marketing and Public Relations.

• During the 3rd academic year, the students of IFM Swiss University acquire Business Negotiation, Business Strategy, Entrepreneurship, International Business, Management Information Systems and Marketing taught 100% in English. And attend the courses of the French section – Communication, Psychology and Communication and International Marketing.

The Bachelor of Arts in Communication and Marketing program allows 3 intakes during an academic year – in October, January and April. The students are welcome to apply for the course, fulfilling an appropriate application form, before any start date, however Finance College recommends submitting all the necessary documentation in advance.

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Switzerland College

BA curriculum